by John Gaudio Yellow pages work well because they allow new customers to search for what they want. Search engines do the same thing, but with far more flexibility, and the ability to choose from many more companies and products than any traditional paper Yellow Pages will ever hold. Search Engines like Google, Yahoo, and MSN Search index much of what's available on the Internet. That's what makes them so valuable to people searching the Internet for products and services like yours. But search engines don't find everything, and some of the things they do find are burried on page five, ten, or two hundred of the search results for your customers query. That's where Blogsites come in. Blogsites are designed to make your important content, information about your company, your products and your services, float to the top of the search engine results. How do they do it? The short answer is "very very well." The longer and more interesting answer is this. Blogsites take what you write about your products and services, and puts it out on the Internet in many forms so that it's easy for lots of people and machines to find it. That informaion is also linked to related information in other posts that you write, and in a very special tool called a Topic Cloud, in order to make it more valuable and relevent to search engines in general, and to people searching for what you're writing about in particular. One of my clients increased his business this year by fifteen percent, nearly a quarter of a million dollars, from new customers that found him for the first time through his blogsite. How much will a fifteen percent increase in your business bring you next year? | 
