Excerpt from: High Web Search Visibility & Search Engine Optimization, (SEO)
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| February 22, 2007 | | Rob Packard's blogsite increased revenue for his construction company by close to $250,000.00 last year. | by John Gaudio, Google the phrase commercial skylight repair, or something close to it, and you're likely to find one of my client's blogsites near the top. blog.skyspec.com. Skylight Specialists, as the name implies, specializes in skylights, and the owner, Rob Packard, knows skylights inside and out. Rob told me a couple years ago that he wanted to expand his market outside the Denver area. I asked what his most lucrative jobs were, and Rob told me they were by far the repair of large commercial skylights. The problem is, it's very difficult to advertise services that are so specific to an audience that's spread all over the country. I suggested that a MyST BlogsiteTM focusing on the problems people have maintaining large commercial skylights would make it possible for those smart enough to use Google and other search engines to find him. The results have been outstanding. Rob just returned from Florida, where he signed a contract for more than he's paid for his blogsite over the last two years. One contract. In fact last year Skylight Specialists brought in over $200,000.00 in new business, representing an outstanding ROI of roughly $40.00 in new business for every $1.00 spent on the blogsite. Nice job, Rob! Keep up the good work. | | |
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