Lawyers have been publishing since before Gutenberg's time. By writing well on the law in journals, magazines, newspapers and the like, attorney's perform a great service, both to the legal community, and the public at large. |
by John Gaudio, With a blogsite you're not just the writer of your articles, you're the editor and publisher as well. Further, your potential audience includes everyone in the world that searches the Internet for the topics on which you choose to write. It's a "bully pulpit" from which you can express your opinions on the law, policy, needed legislation, and every other aspect of the legal system for which you are passionate. The law is terribly broad. But you may well be one of the worlds top experts on specific areas of the law for which you have great passion. How is that possible? It's simple. When you focus on a very specific piece of the law, you learn that piece very well. When you then blog on that aspect of law, you educate other attorneys, and the public at large. You are doing a great service to those who need to know what you've learned. You are being "of service" to the legal community, and the public at large. It is through being "of service" that you earn, or "deserve" the recognition of those around you. The word deserve comes from the Latin, "déservīre." It is by being of service that we deserve the benefits of our service. Recognition is a natural consequence of providing excellent service to your clients and the community as a whole. Blog about your passions in the law. Become the center of discussion about your passion through blogging. When others research your area of passion using Google, Yahoo, MSN Search, and other Internet search engines, they'll find your content, learn of your expertise, and and call on you for advice, council, and more. This not only brings you more income, more importantly, it brings you more clients in the area of the law about which you are passionate. The more your work matches your passion, the better the quality of your work is likely to be. Blog early, blog often, and blog about your passions. Take control of your future through publishing, and make it easy for the clients and legal professionals looking for the areas of law for which you are passionate, find you. |
