Comment about: Directional Advertising Versus Creative Advertising
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| March 03, 2008 | | We're finding the same things | We also learned that 74% of consumers use Internet Search Engines like Google and Yahoo to find local businesses. You can learn more about this in our presentation on "How Consumers Find and Choose Local Businesses"
The bottom line is that search engines must provide "relevant" and useful content to its users in order to survive. Content on relevant websites, such as blogs, can prove to be more useful than ads that are paid to be served users.
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