by John Gaudio, Posted 2:37 PM.  Found by Google around 6:00 PM, (under four hours.)

Blogging is a great way to get the word out, and yes, a MyST Blogsite does include a blog, sometimes many blogs, but to call a MyST Blogsite(TM) a blog, or even a blogsite, is like calling to a modern nuclear aircraft carrier, a boat.

Blogging is easy.  Write a little about what you know, make sure you use good descriptive words in your title and summary, include search terms and phrases that relate directly to your post, add a few links to valuable related information, and you're blogging.

That's where the 800 pound marketing gorilla comes in.  Once you write your post, the MyST Technology Platform sets this marketing gorilla to work, using your good content to create RSS, Atom, and other feeds, automatically informing major search engines of your post, indexing and cross indexing your content, and, in short, making it very easy for people searching Google, Yahoo, MSN Search, Technorati, and other search engines to find you. 

In the last three years, one of my clients has picked up close to two million dollars in new business through his MyST Blogsite(TM).  That works out to about $60.00 in new business for every one dollar he spent on his blogsite.

You focus on writing good content.  Your 800 pound marketing gorilla does the rest, and life is good. :-)

If you're looking for a serious marketing tool, please call me, John Gaudio, at 303-870-1044.

by John Gaudio,  Posted 12:35 AM

It's hard to write something short.  I tend to write many paragraphs, edit, ponder, and spend way too much time when creating my blog posts.  That often keeps me from blogging.

I'm proud that my last post took only about ten minutes.  I set a time frame and kept to it.  I'm doing the same here, keeping it short and sweet.

Bottom line.  As always, "Content is King," and it's easier for people using search engines to find your content when you write many short specific posts, rather than writing fewer longer, more general posts.

by John Gaudio, Posted 1:25 AM.  Picked up by Google approximately 7:15 AM.

Advertorial Blogging is like fishing.  Fishermen  bait their hooks for the fish they want, then wait for those fish to find the bait they're looking for. 

Advertorial Bloggers post information about the problems they solve for their best clients, then wait for new clients searching for solutions to their own similar problems to find the posted solutions.  Where are they searching?  Many use search engines like Google, Yahoo and Technorati.

Create three short posts a week, each with a few key search phrases describing the problems you've solved for your best  clients, and in a year you'll have hundreds of search terms describing your solutions to those problems.  This is like having a fleet of fishing boats, each offering many different types of bait to attract the fish, (new clients,) you are seeking.  The problems about which you write, are likely the same problems that many of your best potential new clients are searching to solve, and the "fish" you catch are happy to find you, because you're the answer to their prayers.

Great content on a great platform, makes for great search engine findability, and that translates to great new clients.  For more information on Advertorial Business Blogging, please call me, John Gaudio, at 303-870-1044.