Search engines, like the rest of us, don't much care for being conned. Avoid Search Engine Optimization, (SEO) companies that try to improve your web search visibility by spamming the search engines. |
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I remember years ago typing the model number of my printer into a search
engine, only to be takenn to a page that clearly had nothing to do
with printers. Looking at the page yielded no obvious clue, so I
scratched my head, clicked the "view" pull down menu, and selected
"source." What I saw was fascinating, a huge list of model numbers for
popular printers, that I couldn't see when viewing the web page
on my browser. On looking at the souce code, I discovered that
both the text, and the background, were white. White text on a white
background is invisible to us humans looking at a web page, but it's plain
as day to a search engine.
Fortunately, the search engines are much smarter these days, but it's still
an arms race. Search engines get smarter, and search engine spammers come
up with new ways to con them, so the search engines have to get smarter
still, and so on, ad infinitum. Search engines are not likely to rank
your pages highly if they think they're being spammed. In fact,
according to Google, "In especially egregious cases, we will remove
spammers from our index immediately..."
That's why A Better Blogsite uses organic methods to
improve your web search visibility. Better Blogsites organize your
information logically and create links between similar objects that make
sense, both to people and search engines. By creating a cloud of well
interconnected links that are relevant to a given topic, A Better Blogsite
gives both the search engines and the human readers what they'
really want, valuable information that's truly
relevant to the search terms yorur customers are entering. |
