How Did We Learn to Create High Web Search Visibility?

Google Bill French, and as of today, you'll find that Bill holds not only numbers one, two, and three, of over fourteen million references, he actually holds about 20 of the top 30 spots.  He also writes for Information Age, and the links from his articles on the MyST Web Services Platform^TM to his articles in Information Age, bring the Information Age articles up as well.  Why so many relevant pages?  Both "bill" and "French" are common words.  Still, of over fourteen million relevant pages, the technolgy that powers a better blogsite keeps Bill's name at the top.

Bill French is one of two cofounders of MyST Technology Partners^TM, the creators of MySmartChannels^TM , the weblog application server on which Better Blogsites are built.  The other is F. Andy Seidl.  They set out not to create a tool for search engine optimization, (SEO,) but to build a platform where information could be stored and used, easily and securely, both by humans and by machines. 

To accomplish this they've invested many man years creating and refining a platform in which each element has a distinct and persistent address, and in which all related elements are richly and intelligently linked to one another.  They base this on open standards, including XML and RSS, and use it for a multitude of tasks, one of which is to publish their own articles on the Internet.

Ever Google your own name?  Bill did, and was surprised to find that Google considered him to be the most relevant Bill French on the Internet.  He started consistently showing up near the top on Google, Yahoo and other search engines.  But why?  It turns out that in a very broad sense Google wants exactly what Andy and Bill designed into the MyST Web Services Platform^TM.  Google, like any other intelligent search engine, wants well organized, richly linked information, relating to specific areas of interest.  Relating, to specific search phrases.

They discovered, by a happy accident, that when you use a MyST based blogsite to frequently post  relevant content, including specific search terms, then Google, Yahoo, and other smart search engines tend to value that content very highly when those search terms are typed into them.

So if it works so well for Bill, what about Googling Andy Seidl?  It works there too.  You can spot most references to MyST's Andy Seidl, by looking for his first initial, "F."  As of today, Andy holds three of the top four, and most of the top twenty, of 15,700 pages.