A Better Blogsite is an example of "Directional Advertising." The buyer is searching for your service or product, typically through, Google, Yahoo, MSN, or some other search engine, and finds your blogsite. The buyer is actively looking for something. |
by John Gaudio In "Creative Advertising" the seller puts out an advertisement, typically in a magazine, the paper, radio, television, or a billboard, and hopes that a buyer will happen upon that ad through a largely random encounter with that medium. Another big difference is longevity. Creative advertisements typically live very short lives. Thirty seconds in radio or television. A day to a week in a newspaper. A week to a month in a magazine, and perhaps a little longer on a billboard. Directional Advertising, like an ad in the Yellow Pages, tends to last much longer, typically six months to a year. In the case of a MyST BlogsiteTM, the advertorial article, (ad) can last for as long as it's relevant. There are posts here, at http://ABetterBlogsite.com, that I wrote more than two years ago, and people still find them today. Finally, I''m told, that about 70% of sales are the culmination of Directional Advertising, while the remaining 30% result from Creative Advertising efforts. Special thanks to Bart Beasley, an advertising professional who pointed some of these details out to me yesterday at breakfast. Bart's also planning to enlighten us at EntConnect this year, March 29 - April 1. Please check out http://EntConnect.org for details. Take care, and remember. Blog Early, and Blog Often. Those buyers are out there looking for you. Give 'em something to find. :-) |
